SUBJECT   – CONCEPTUAL VISUALIZATION

Often, it’s a mystery amidst most design students about deriving a concept! That’s probably the last thing most of us have compiled in our design studios. However, it has to be the other way round. Every creation should have a story to tell.

In my little practice, concept has been a very strong point. Because that has also been my passion. Through this workshop, I am going to take you through a few interesting projects that I have done recently and share my story behind it. 

With the growing design awareness in the ordinary mass, ‘out of the box’ has become everyone’s demand, whether it is the client or the designer. However, when I say out of the box, it has a different definition to me! Out of the box according to me is the one that stays within the context and yet brings out a sense of its own individuality by contributing in the larger spectrum such that it stays connected to its environment, social grounds and innovation.

I believe in Form follows Fiction! A tree could be blue in color!  What I want to arrive is that; conceptual visualization is a healing program! A program that teaches not to program oneself, not to structure oneself! But to open up to the possibilities of the impossibilities. Only then one can create the imaginary! Only then one can dare to imagine beyond normalization! And only then can one have a vision!

All of this comes from a process! From a process of what I call as a concept! This program is thus to share misconceptions and fears of deriving a concept!

It is a very open and conversational platform wherein I would want the students to perform than just observe!

By the end of the session, the target is to open up young minds on looking at a design challenge from varied perspectives and hence derive a holistic approach to a given brief.